Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008.

It shouldn’t take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. I’ve included a couple of articles with more detail on how to pitch the different media channels for you also. And don’t “over think? it right now. It’s a starting point from which you can edit and adjust as needed.

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It can be really easy to get frustrated with your publicist or PR
agency. It can seem like you throw thousands of dollars at these
people, and end up with an article or interview or two. And it’s true
there are bad publicists, just like there are bad doctors, bad
accountants and bad teachers. But most of the time, I find that people
simply don’t have the right expectations. And they don’t have the right
expectations because they aren’t using accurate measurements.

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Though working at home may seem like a dream job, and well it is, one can lose their sanity in the attempt to become a success. There are boundaries that should not be crossed when sacrificing to reach our goals.

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How to be compassionate in designing for your users or clients’ postcard marketing campaign

Designing your marketing materials is all about enhancing
that passion, not only to make a superior design, but to serve your clients and
users well by creating a design that  they
really need and demand. With your postcard marketing design, for example, it is
all about valuing your users and clients’ experiences and opinions as something
useful and helpful in creating your design. This can be gained by understanding
and knowing your clients and users.

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