Want to write persuasive copy that sells? Tap into your audience’s feelings - your copywriting must evoke emotion, and it must be sincere.

Copywriting isn’t about writing well. It’s about writing transparently. In fact, if your prospective customer thinks “that’s clever”, then no matter how creative your copy is, it won’t sell.

People make decisions based on emotion. They justify a decision using logic, but emotion is what makes them decide to buy. So, since that’s the case, how do you tap into your audience’s emotions to drag the money out of their wallets?

Share This

Read Full Post »

This is kind of a rant, but it’s meant to help you with your articles. And no, I am not a Mrs. Wombat (thank you Paul Myers) but there ARE places where you really DO want to have proper grammar. One of those places is when you’re writing articles. This article will explain to you why this is important, as opposed to writing sales copy, and give you some examples of what NOT to do. I hope you find it helpful.

Share This

Read Full Post »

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Share This

Read Full Post »

Do you know enough about publishing your articles or books?

This is a question my clients who are new and aspiring writers always ask me.

We write for different reasons: Enjoyment, challenge, and to share information or our creative effort. If you’re going to share what you’ve written, you’ll need a means or venue to get published. But you knew that, of course.

But do you know enough about how to do this?

Share This

Read Full Post »

Every Web site which sells can use the services of a Web copywriter. As the Web explodes with millions of new sites, businesses need someone with competent Web copywriting skills, or they won’t make sales.

If you enjoy marketing, that is, making sales, you’ll enjoy writing copy for the Web, and your skills will be in high demand.

What Do Web Copywriters Write?

Web copywriters write sales materials. You may write the sales content for a complete Web site, or just single pages. In addition, you’ll write email marketing materials, and Web advertising. Your job is to sell online, using words.

Share This

Read Full Post »

Article marketing is both an art and a science. An art, because you are expressing yourself in written words to your audience. No one can replace you and you are unique. Readers can often sense passion and if that’s because of the art factor. It’s a also a science because there are things that you could do to increase responses and results every time you do it.

Writing articles for the Internet is a bit different from writing for other media. Even article that is used for syndication is different from one that is used in authority sites.

Share This

Read Full Post »

Some guys get it all when it comes to girls while others struggle. For some it’s as easy as a walk in the park while for others it’s as hard as climbing a mountain. You see the fact is that it’s not that hard to get a girl’s attention and make her desire you desperately. There are some psychological triggers most girls have which when pressed would make her chase you like anything. These are some tricks no one will ever tell you. Read on to discover what these tricks are and achieve earth shattering results before it’s too late……..

Share This

Read Full Post »

Many people think there is a right time during the day to write an article. They are true. In certain time of day, I do find myself write better and faster. Perhaps that’s because of the mood. This article answers the above question for you.

Writing can be hard for many people, especially beginning article writers. Rather than taking forever to write an article, people would like to do it as fast as they could. But the question is, how important article marketing for your business? Are you willing to allocate the best time of your day to do it?

Share This

Read Full Post »

After writing your article, it is there for you to use repeatedly. Many people make the mistake by submitting only to article directories. This is like limiting your exposure. One of the biggest advantages of article marketing is leverage, and you can do that on your own web site too.

A service professional may have a section on his/her site to post articles. A content-rich site created to educate the visitors and attract search engine traffic are always in demand for more content.

Share This

Read Full Post »

Although there are so many marketing and traffic-generating tools that are available in the World Wide Web today, a good number of webmasters and online entrepreneurs still prefer article marketing. Because aside from the fact that anyone can use it for free, it is also proven to bring amazing results that can help in dramatically growing your ebusiness.

Here are the 6 priceless secrets to excel at article marketing:

Share This

Read Full Post »