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The advancement in information technology allows organizations to
collect information in the market by using online surveys. Examples of
information being collected are the opinions of the consumers on a
particular product or services offered by certain companies. To attract
participants, some organizations offer payment to the participants for
the time and effort taken in their surveys.

Usually, the surveys
include consumer opinions about their product and services, and also
surveys their preferences to improve on their products based on the
feedbacks. The companies then can gather information and improve based
on that. Furthermore, by getting the consumers’ opinions on a certain
product, companies will be able to come up with new products that can
meet the demand and needs of the community.

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To measure and evaluate the effectiveness of a training program, the use of surveys is just not enough. There are a number of other significant factors that need to be considered as well.

While surveys have long been used to measure the effectiveness of training evaluation, these may not really provide a proper accounting or validation of the training. For training evaluation to be effective, it is important to satisfy the following considerations such as the extent of which the training needs and objectives are achieved, the extent of which the participants’ objectives are met, what the participants have learned from the training and whether the participants have made a commitment to implement what they have learned from the training once they get back to work.

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