Three rejection-busters that reflect a new cold calling attitude
How can we possibly avoid rejection and still stay “real” while cold calling? Well, the truth is that the more genuine we are, the less likely we are to be rejected.
Once you understand why cold calling is so difficult, and you start to shift your mental view of the cold call, then you can move from thoughts to actual language that’s in alignment with this new way of thinking.
This new language will help you to cold call without triggering feelings of sales pressure that will lead prospects to reject you.

